Target Audience research overall

By doing my target audience research it has allowed me to fully understand my audience and how I want to layout my magazine. Before I did my target research I did not know what colours I wanted to go for, I had a brief idea but with the feedback from my research I now know what I colours I need to use. Also I now know which way to best layout my pages and where to put images and text. Overall by doing target audience research it has allowed me to understand just what my audience will want instead of what national audiences want.

Competition

In the North East of England there is not that many regional baking magazines. When I was doing my research I found that there was local magazines with feature recipes in but the only baking magazine that I have found on a regular basis is from supermarkets. The way in which I will compete with my competitors is by actually putting in the features that my target audience wants. When doing my extensive research into what my audience wants I felt as though I got a good understanding of what to do and what not to do. However there is national magazines to take into account and I wanted to price my magazine around the £3-£4 mark so that it is just under the national average but it is just above the regional average. I do also have to take into account that I have billboard and website for my magazine so I have to look at other websites and billboard so that I can get it correct.

Research into target audience

This is the questions that I asked on my survey.The reason that I created a survey was so that I could get a better understanding of what my audience wants in the magazine.

Audience profiles

These are my reader profiles. The reason that I have done this is to show just what my audience likes to do and what their interests are in relation to what I need to put in my magazine. The reason why they would buy my magazine is because they all have an interest in baking and my magazine is based upon that topic. Plus they like following recipes and my magazine will have a range of recipes in. The reason that they may not like to read my magazine wise because they might not like to read magazines in contrast to recipe books. People may to buy my magazine because they may have no interest in baking or they might buy it because they want to get into baking or already have a passion/ interest in it.

Reader profile

This is my reader profile that I have created to show what the readers of my magazine like and what type of music that they listen to and what influences they have. The reason that I got people to fill in my survey was so that I can get the best understanding of my audience as i can so that my magazine will cater for them to the best quality.The reason that I have chosen to use the blue colours is because that is one of the colours i want to put into my magazine. When doing my research I had to change the colour of my initial idea. This is due to the feedback that I received. The design aspect stayed practically the same in relation to my research as the majority of the feedback that I got was in favor of my design aspects.

Mood board

This is my moodboard that I have created to show what my audience has interest in and what they like. The reason I have done this is to show that I know just what my audience wants and how I will appeal to them in my magazine. It is based around baking magazines in the UK and what my audience will hopefully like. The reason I have given these examples of magazines and colours is because this is what my magazine is going to be based upon when I create it. I have added brands and people of interest in the baking world for example The Great British Bake Off and Good Food magazine. The images of kitchen have been added as I want to add a feature on what people bakke in their house.

Overview 19.10.15

I have completed majority of my research and planning I now just need to complete my reader profile.

Target 19.10.15

Today I want to complete my research and planning.

Regional and national magazines

The difference between regional and national magazines are that one will focus more on wider range of recipes whereas regional recipes will focus on events that will happen around that area. This will help me because I now know that I do not need to add a lot of content when it comes to recipes as I can focus on one main one.

Reflection 14.10.15

I have nearly finished my research and planning.

Location Scout

14.10.15

Today I need to get as much of my research and planning complete.

Overview 12.10.15

Today I have achieved my target of updating my blog. I need to carry on with my research and planning work.

Target 12.10.15

Today I want to update my blog and make sure that I am getting close to completing my research and planning that has to be completed by the 23rd of October.

September time management overview.

This is a calendar of September, within this month I set myself target to reach throughout the month so that I could keep to deadlines. On Wednesday the 16th I had a deadline for my pitch to be ready to present to the rest of the class. This was completed on the day and presented to the class. Also deconstructions needed to be completed by that date and added to my blog in a presentational device. On Monday 21st September we started our target audience research. We created a face showing our primary and secondary target audience. We also had to create our target audience interview that had to be uploaded by the 30th September.

Questionnaire questions

This is the questionnaire will be asking my target audience to fill in.

Target 07.10.15

Today I want to get my survey complete so that I can gets one feedback on it.

Overview 05.10.15

I have completed the sections that I wanted to achieve today.

Target 5.10.15

Today I want to look over my blog and correct any mistakes or improve on any sections.