Target Audience research overall

By doing my target audience research it has allowed me to fully understand my audience and how I want to layout my magazine. Before I did my target research I did not know what colours I wanted to go for, I had a brief idea but with the feedback from my research I now know what I colours I need to use. Also I now know which way to best layout my pages and where to put images and text. Overall by doing target audience research it has allowed me to understand just what my audience will want instead of what national audiences want.