Competition

In the North East of England there is not that many regional baking magazines. When I was doing my research I found that there was local magazines with feature recipes in but the only baking magazine that I have found on a regular basis is from supermarkets. The way in which I will compete with my competitors is by actually putting in the features that my target audience wants. When doing my extensive research into what my audience wants I felt as though I got a good understanding of what to do and what not to do. However there is national magazines to take into account and I wanted to price my magazine around the £3-£4 mark so that it is just under the national average but it is just above the regional average. I do also have to take into account that I have billboard and website for my magazine so I have to look at other websites and billboard so that I can get it correct.